Journal of Business Chemistry May 2005
Defining “Business Chemistry” What is “business chemistry”? After one successful year of the new international “Journal of Business Chemistry” we will try to answer that question in this fourth issue. It all started seven years ago with the foundation of an interdisciplinary institute of business administration at the department of chemistry and pharmacy (University of […]
Abstract: Internationalisation can be crucial to the long-term success of small- to mediumsized businesses, especially since they are expected to show international growth at an early stage. Our research explores whether firms using an opportunistic portfolio approach are more successful in their efforts to internationalise than are firms using the stage and network approaches. Our […]
Abstract: For the product design of diapers, the fit on the baby plays a significant role. In particular, innovation in the areas of fit and freedom of movement have become increasingly important as lower order needs like leakage are sufficiently met by most products. Today’s methods to measure diaper fit focus on technical measurements (engineering […]
Abstract: High-performance research for High-tech materials is an article about Degussa AG ́s research efforts and strategy. Degussa AG, Germany, has decided to increase investment in research and development significantly—from 3.1 percent of sales revenue in 2004 to 4 percent by 2007. How is the firm going to achieve this goal? The paper is divided […]